Don’t Call Z33R0 The Brown Lady GaGa!

Ronnie Veliz October 18, 2013 0

Here’s a fierce emerging queer artist of color with a song about spreading positive energy and reminding us all that as long as you stay true to yourself and enjoy what you do, you are honoring life!

Z33R0 is an East LA-based Pop artist whose name was inspired by the gender-neutral pronoun Ze, a term that is not associated with a particular gender, and that does not imply male or female.

Photography By Nick Ottaviano

Photography By Nick Ottaviano

#BTBA: “Born to Be Alive” is the title track off their new album, celebrating Z33R0’s birth and the beginning of a new world.

Photography By Nick Ottaviano

“Born To Be Alive” Album Cover By Nick Ottaviano

THE PREMONITION – The music video, directed by Vance Russell, starts with Z33RO reflecting on a mirror. “I am aware of what I look like. I am not your typical Pop star. I have indigenous roots and I am a queer. I am proud of every feature, everything that I am. Growing up brown, some of us go through a phase in which we are ashamed or embarrassed of the color of our skin, but once we accept that we were born as people of color, we can look at the mirror and be proud of ourselves. We have so much to offer and so much to give!”

THE BARE-BONE RITUAL – “No one can enter into my mind and make me feel insecure anymore.” Z33R0 says. The skeleton imagery represents the stripping of an old doubtful self and the bearing of a daring soul, “I am stripping everything that everyone used to know about me, to honor who I really am now. Discovering oneself requires experimenting, taking risks and challenging yourself to experience the real you. One has to strip oneself away and bare your bones.”

THE FIGHTER – “There will always be people with opinions of what you should be and what you should do. You have two choices: become what they want you to be or do the opposite and fight to become who you always wanted to be.” 

THE HUNT –  “Never in my wildest dreams I thought I would become a pop artist. But once you find who you really are, one step at a time you will find a place where you truly belong and call home.

NSA (NO STRINGS ATTACHED, NEVER SEEN AGAIN) – “Focusing on that one desire should be your priority. Focus. Focus. FOCUS!!! You have to eat, sleep, and breath what you want. It takes more than love to make a career.”

THE KING’S HEART – “As an artist you want to put your best foot forward, you want to make sure everything you put out into the world is the best it can be in that moment. People can tell when you are not genuine; you have to pour your heart and soul into your work. Do it because you love it, not because you want to gain something.”

THE SACRIFICE – “If you really want something, there are a lot of things you have to put aside, not forever, but temporarily. The people that truly care about you will understand and they will always be there to support you. If you are going to bleed for your audience make sure its worth it and give it all you got.”

THE CONVERSION PARTY – If you look closely into Z33R0’s glasses, you will notice skulls. “Sometimes is okay to have a little mystery, not everyone has to be able to see through you. Even though I like the whole idea of people getting to know me, I value mystery as much as projecting fun and confidence.”

THE TAKEOVER – “People think being a pop star is easy. It is actually a lot of hard work, work that should always be a priority. Let it take over you, Don’t fight it. Hard work always pays off in the end.” 

THE DETOX – “Surround yourself with positive energy. Haters will hate, as they should. Just remember to keep those around you who want to see you win. Get away from negativity.”

THE POSSED – “Stay true to yourself. Growing up, I did not feel comfortable in my own skin. I heard many negative things from religious leaders that made me feel like I didn’t belong, I have never been against religion. It will always be a big part of who I am. I am taking all that I can use from it and leaving out what I don’t need. I can honestly say I have created my own religion. It does not mean I have to go to church to be close to a higher power. I am finally free.”

Photo by Nick Ottaviano

Photo by Nick Ottaviano

Z33ro will be performing live on Sunday, October 27th at Sixty Six in West Hollywood, California.

Visit Z33R0‘s official site for more details. You can also “Like” Z33R0’s Facebook page by clicking here


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